LVT Demand Keeps Climbing, and the Reasons Are More Structural Than Trendy
Every few years, someone in the flooring industry predicts that luxury vinyl tile has peaked and the…
Flooring Manufacturers Keep Acquiring Smaller Specialty Brands, and the Pattern Says Something About Where Growth Is Coming From
If you follow flooring industry news with any regularity, you've probably noticed a recurring pattern: a large,…
SPC and WPC Get Lumped Together Constantly, But the Core Difference Actually Matters
If you've spent any time researching rigid core vinyl flooring, you've run into the acronyms SPC and…
The Gray Flooring Era Is Winding Down, and What's Replacing It Says Something About Design Fatigue
Gray flooring had an unusually long and dominant run as the default neutral choice across a huge…
Engineered Hardwood Took Over a Huge Share of the Wood Flooring Market, and Solid Wood Hasn't Fully Recovered
There was a period when "hardwood flooring" essentially meant solid wood planks, milled from a single piece…